Round table Two ride together
First of all I want to clarify that I am neither a theoretician nor a specialist in crafts; I am an industrial designer that from the experience that in díez+díez diseño, the studio that I share with my brother, we have had in relation to this field we have decided to define ourselves professionally as designers of product, to be able with it to cover the needs and requirements that a sector like the craftsman can have towards ours work
I am sure that the meeting between design and crafts not only is possible but even necessary, so necessary and possible as design and industry; everything will depend fundamentally on the predisposition of both parts to the agreement, to the meeting without prejudices between both professionals.
There exist in addition factors or specific circumstances that favor the above mentioned collaboration with regard to the area of the serial production.
First the possibility of the incorporation to its production of series of product “of design” with greater flexibility that it could do the industry; this is, it is possible the maintenance of a production of traditional pieces and simultaneously the incorporation of innovative products, and even to change with certain rapidity the percentage of both offers.
Another possibility that the craftsman has is, once assumed the commercial exposition of the fashionable factors and trend, it of incorporating punctual modifications, for example in questions of colors, styles, etc., etc.
These two factors allow the maintenance and the conservation of techniques and specific styles passed down from generation to generation, or typical of certain geographical areas, and simultaneously the approximation of the product craftsman to a new public that, without identifying with the traditional, nearby formulations in many cases to the pure ethnography, if craftsman values the differentiating factors with regard to the product opposite to the industrial product
One more possibility of meeting between design and crafts comes given by the offer that the craftsman can do in the domain of very specific and controlled technologies or techniques: hereby he is the craftsman the one that appears as supplier of a service towards the designer, who opposite to the inability to develop certain ideas in collaboration with the industry, decides to put in production small series or limited editions of this project.
In relation with these possibilities of meeting between designer and craftsman arises the problematic of the remuneration to the first one for his services; existing basically two types of contractual relation, for total quantity or for royalties, in both cases an impossibility of agreement can arise, on the one hand for not being acceptable on the part of the craftsman of the habitual honorarium of the designer of product, and for other one because the payment of the royalties derived from the marketing of the product craftsman does not make it attractive for the designer.
Before this dilemma, a possibility that I see is that he is the craftsman the one that assume to a certain extent and within his limitations the role of designer of his own product; this certainly across courses, seminars and the accomplishment of workshops that allow him to acquire the basic project knowledge to develop his activity; This possibility count on the advantage of which the craftsman dominates and knows in depth the technologies, limitations and material possibilities of his own trade and therefore the assumption of the designer's role would limit itself basically to the acquisition of a methodology of work (test / mistake, analysis of relation between parts and everything, choice proposed, etc., etc.) as well as the domain of a series of computer tools (programs of virtual simulation, photographic retouch, etc., etc.) that facilitate the above mentioned task to him.
The conclusion therefore to of being that it exists a point of meeting between the crafts and the design, into which this one turns, in its different specializations (of product, graph, web, etc.), in a tool that facilitates that one adapts and inserts without problems in a dynamic and changeable scene in which different dialectical clashes (tradition / modernity, local / global, artistic object / useful object) have hold.